Compared to the third quarter of 2009, Fox has lost 21% of their total
viewers, and 26% of their younger viewers. The biggest loser on the
network was Bill O’Reilly who saw his program The O’Reilly Factor lose
12% of its total viewers and 21% of its young viewers.
Sean Hannity, Glenn Beck, Bret Baier, and Greta Van Susteren rounded out
the top five cable news shows, and they each posted double digit
The problem for Fox News is even more acute because second place MSNBC
is actually growing. While Glenn Beck suffered double digit losses at
5PM, Chris Matthews posted modest gains of 1% overall and 8% in the demo.
While Bret Baier declined, Ed Schultz has seen his viewership skyrocket
at 6 PM. The Ed Show is up 24% over last year in total viewers and 8% in
the demo. Keith Olbermann’s Countdown was down over last year by 6% in
total viewers and 19% in the demo, but Olbermann’s was the only cable
news show to gain audience since the second quarter. Rachel Maddow
gained 6% in total views, but lost 1% with the demo.
MSNBC has more than half of Fox's demo (age 25-54) audience.
So why the downward spiral?
The answer I think is rooted in Fox’s shift to the far right. As FNC has
become the Tea Party news network, and engaged in straight GOP
propaganda, moderate and liberal Republicans along with conservative
Democrats, and Independents fled. [...]
The shrinkage of the Fox News viewership mirrors the shrinking of the
It is fascinating that in a year when Republicans are so excited about
the midterm elections, Fox’s viewership would decline so drastically.
One would suspect that in anticipation of the midterms, more
conservative viewers would be tuning into FNC. If the narrative is
correct, MSNBC should be declining not gaining, but the looming long
term threat to Fox is their inability to attract younger viewers, which
can be directly attributed to younger skewing programs like The Daily
Show that discredit FNC’s brand of “news reporting”, on a regular basis,
and help viewers approach the news with a more critical eye.
Fox is still the giant of cable news, but they are an aging behemoth
staring down the barrel of a steep decline.
More at link: http://www.politicususa.com/en/fox-msnbc-ratings
It's becoming an entertainment show. It's better than a sitcom.