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| republicana demonios... |
 Posted: Fri Nov 06, 2009 9:34 pm |
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Guest
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Fact: The breathless claim that Fox News' ratings recently spiked thanks to
the White House's public critique is bogus hype -- hype that Fox News and
the Beltway press have relentlessly pushed.
It's just not true.
No matter how many times reporters and pundits made the claim, a detailed
analysis of Nielsen ratings numbers clearly indicates that in the two weeks
after the White House in mid-October sparked a media controversy by claiming
Rupert Murdoch's channel was not a legitimate news organization, Fox News'
ratings did not soar or go "through the roof." In fact, not only did Fox
News' overall ratings not soar, they experienced no significant increase at
all. Instead, in the two weeks following the initial verbal jousts with the
White House, Fox News' total day ratings virtually flatlined.
There was no viewer stampede toward Fox News.
Nope. The media chorus was unequivocal: Fox News' ratings were soaring:
a.. "I sent Barack Obama, President Obama a fruit basket for all that
comments because our ratings are up 20% since he made it." [Fox News' Bill
O'Reilly]
a.. "[R]atings at Fox are through the roof." [Politico's Mike Allen]
a.. "Every time the president or one of his spokespeople mentions [Glenn]
Beck or [Rush] Limbaugh, the latter two enjoy increased ratings and bucks."
[Washington Post columnist Kathleen Parker]
a.. "Beck and O'Reilly were nearly orgiastic. Every presidential harrumph
sends their ratings through the roof." [*Newser's Michael Wolff]
a.. "It's working. Their rating, their ratings are going through the
roof." [PBS host Tavis Smiley, on NBC's Meet the Press; 10/25/09.]
a.. "[A]ttacking Fox just drives the 'fair and balanced' news network's
ratings through the roof." [The Washington Examiner's Mark Tapscott]
a.. "It serves to help Fox, not punish it, by driving up ratings."
[Washington Post columnist Ruth Marcus]
a.. "By raising the network's profile, Obama has all but guaranteed higher
ratings for his nemesis." [Arizona Republic editorial]
a.. "And the [Fox News] ratings will increase, and the White House will
look petty in the short term." [CBN's David Brody]
a.. "The more Obama goes after Fox, the better the ratings." [Denver Post
columnist Mike Littwin]
a.. "Fox will use this White House move to boost their ratings." [New York
magazine's Daily Intel blog]
a.. "It's going to spike Fox's ratings." [Pundit David Gergen]
a.. "And the White House's public attack will no doubt give Fox 'stature'
and boost its ratings." [Providence Journal's Edward Achorn]
http://cloudfront.mediamatters.org/static/images/item/whcritique-20091102.jpg
http://tvbythenumbers.com/2009/10/27/fox-news-ratings-up-during-white-house-war/31797#comment-151256
What about CNN and MSNBC? What difference does that make? The media's CLAIM
was about Fox. And there is a far wider market to draw from than just CNN
and MSNBC viewers. |
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