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| TMC... |
 Posted: Mon Oct 26, 2009 1:11 pm |
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http://www.fangsbites.com/2009/10/nbcs-100-day-push-towards-winter.html
NBC is our Olympic network here in the States and whether you like
their coverage is another story. But as the 2010 Winter Games in
Vancouver are fast approaching, NBC is going to be making a big
promotional push when the 100 day mark to the Olympics hits next week.
Yes, the Olympics are just over 3 months away. Here's NBC Sports'
press release on their plans on the big push that begins on November
4.
NBC UNIVERSAL'S "COUNTDOWN TO VANCOUVER" BEGINS NOVEMBER 4
Initiative Begins 100 Days from Vancouver Olympic Winter Games and
includes Programming, Primetime Roadblock, Web Launch & Show Debut
Nightly Program and More Than 1,200 Hours of Coverage on Universal
Sports Follows Athletes in Pursuit of Olympics
NEW YORK, October 26, 2009 -- On Wednesday Nov. 4, the date that marks
100 days from the Feb. 12 Opening Ceremony of the Vancouver Olympic
Winter Games, NBC Universal will launch its "Countdown to Vancouver,"
an all-encompassing initiative that features Olympic-themed
programming and promotion across all of the NBC Universal networks,
more than 1,250 original hours of pre-Olympic winter sport
competition, the launch of the Vancouver version of NBCOlympics.com
and, for the first-time ever, a nightly show that follows Olympic
hopefuls as they compete and prepare for the Vancouver Games."This
initiative is a key element in building momentum towards the Vancouver
Games," said Gary Zenkel, President, NBC Olympics. "The 'Countdown to
Vancouver' will live and breathe on Universal Sports with more than
1,200 hours of Olympic sport coverage and a nightly show leading up to
the Games that gives Americans the opportunity to follow their U.S.
athletes as they prepare to live their dreams of being Olympians."The
"Countdown to Vancouver" begins Nov. 4 when the Today show features
Olympic athletes and demonstrations. The nightly show at 10 p.m. ET,
The Tonight Show with Conan O'Brien and Late Night with Jimmy Fallon
will all feature Olympic athletes during the 100 days leading to the
start of the Vancouver Games. MSNBC, CNBC and The Weather Channel will
also feature Olympic-related content in the 100 days of the "Countdown
to Vancouver." NBC's 235 stations and affiliates will feature Olympic
stories and promotion for the "Countdown to Vancouver." PRIMETIME
ROADBLOCK: In the 8 p.m. ET/PT hour on Nov. 4, there will be a
"Countdown to Vancouver" primetime roadblock across all NBC Universal
networks featuring Vancouver Olympic hopefuls Apolo Ohno (short track
speed skating), Lindsey Vonn (alpine skiing), Shaun White
(snowboarding), Gretchen Bleiler (snowboarding) and Tanith Belbin &
Ben Agosto (figure skating) in a one-minute Vancouver Winter Olympics
promotional spot set to the music of Matisyahu's "One Day.""COUNTDOWN"
INCLUDES 1,250 HRS OF WINTER OLYMPIC SPORTS: The "Countdown to
Vancouver" includes an unprecedented 1,250 original hours of pre-
Olympic competition on NBC Sports, Universal Sports and
UniversalSports.com, including, for the first time ever, the entire
World Cup skiing, speedskating, short track speedskating,
snowboarding, bobsled, luge and skeleton seasons as well as key
competition in ski jumping, freestyle skiing and cross country skiing
and the Grand Prix of Figure Skating series on Universal Sports and
the U.S. Figure Skating Championships in primetime on NBC Sports. This
will allow viewers to follow the stories of the world's greatest
winter athletes as they compete for the honor of representing their
country at the Vancouver Olympic Winter Games. The "Countdown to
Vancouver" on NBC Sports and Universal Sports will follow the athletes
whose stories will captivate America during NBC's live coverage of the
Vancouver Games in February, as they travel the world competing in
International competition in advance of the Vancouver Games.The 100
days of the "Countdown to Vancouver" features U.S. Olympic stars
scheduled to compete in numerous competitions broadcast on NBC Sports
and Universal Sports including two-time world champion Vonn (alpine
skiing) competing in 14 events; five-time Olympic medalist Ohno (short
track speed skating) competes in six events; Olympic gold medalist
Shani Davis (speed skating) competes seven times; and Olympic gold
medalist White (snowboarding) three times, world champion Evan Lysacek
(figure skating) and Olympic silver medalists Belbin & Agosto (figure
skating) compete in five events. For a detailed schedule of all the
events go to: UniversalSports.com/Schedule.UNIVERSAL SPORTS'
"COUNTDOWN TO VANCOUVER": The "Countdown to Vancouver" show on
Universal Sports, now available in 56 million homes, will debut on
Wednesday, Nov. 4, at 8 p.m. ET/PT with a one-hour Vancouver Olympics
preview show. Vignettes highlighting Olympic hopefuls will continue
each day and, starting Dec. 1, Universal Sports will present a nightly
show that will continue through Feb. 12, 2010, the day of the Opening
Ceremony in Vancouver. "Countdown to Vancouver" will originate from
Universal Sports' Los Angeles studio and will include Winter Olympic
sport news and highlights, as well as analysis, features, interviews
and guests from the world of Olympic sport.The program, "Countdown to
Vancouver" will air on Universal Sports each night at 8 p.m. ET
starting Dec. 1 to provide highlights of the more than 1,250 hours of
Winter Olympic sport coverage in the "Countdown to Vancouver" on NBC
Sports, Universal Sports and UniversalSports.com. NBCOLYMPICS.COM:
Throughout the 100 Days, NBCOlympics.com and UniversalSports.com will
feature a "Countdown to Vancouver" clock in addition to content that
builds on NBC Olympics ground-breaking digital success from the
Beijing Games which MediaWeek Magazine called "a sweeping success" and
the Los Angeles Times said "re-wrote rules for media in the future"
when more than 50 million fans used its mobile, VOD, and online
platforms. For Vancouver, Olympics fans will again find the most
comprehensive round-the-clock coverage on-line and on mobile.
NBCOlympics.com on MSN, will again be powered by Microsoft's
Silverlight technology to present H-D quality video and offer DVR-
style controls and enhanced navigation. Other site features include
photo slideshows with "deep zoom" functionality and more than 200
"local" Olympic websites providing localized coverage of athletes from
a user's hometown.Winter Olympic fans will be connected to the Games
like never before, with features like "Olympic Pulse," spotlighting
tweets and blogs from athletes and NBC experts and social tools
integrated within the video player. The mobile platforms will be
significantly enhanced, including targeted alerts as well as a custom
smartphone application, and users will be able to embed an NBC
Olympics widget. |
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