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http://sportsmediawatch.blogspot.com/2009/11/2009-world-series-averages-117-rating.html
The Yankees may be one of the most hated teams in America, but they
certainly attract an audience.
The 6-game Yankees/Phillies World Series averaged an 11.7/19 rating
and 19.4 million viewers on FOX, up 39% in ratings and 43% in
viewership from Phillies/Rays last year (8.4/14, 13.6 mil), up 10% and
14%, respectively, from Red Sox/Rockies in '07 (10.6/18, 17.1 mil),
and the highest-rated, most-viewed World Series since Red Sox/
Cardinals in '04 (15.8/26, 25.4 mil).
Yankees/Phillies stands as the 4th most-viewed World Series of the
decade, behind only Red Sox/Cardinals in '04 (25.4 mil), Diamondbacks/
Yankees in '01 (24.5 mil) and Marlins/Yankees in '03 (20.1 mil).
Wednesday night's Phillies/Yankees Game 6 averaged a 13.4/22 rating
and 22.3 million viewers on FOX, down 4% in ratings and viewership
from Marlins/Yankees Game 6 in '03 (13.9/25, 23.2 mil) -- the most
recent Game 6 of the World Series.
Game 6 ranks as the highest rated, most-viewed clinching game of the
World Series since Red Sox/Cardinals Game 4 in '04 (18.2/28, 28.8
mil).
To put the numbers in perspective, the 2009 World Series topped the
Lakers/Magic NBA Finals (8.4/15, 14.3 mil) -- a return to the status
quo after Celtics/Lakers topped Phillies/Rays in 2008. Additionally,
the World Series outdrew the NCAA Men's Final Four (9.1, 14.9 mil) and
the Bowl Championship Series (10.2, 17.4 mil).
The series averaged a 6.2 rating in the adults 18-49 demo (up 41% from
last year), and a 5.4 among adults 18-34 (up 46%). Comparably, the NBA
Finals averaged a 5.8 among adults 18-49 and a 5.7 among adults 18-34,
while the Final Four averaged a 5.1 among adults 18-49.
Overall, the World Series accounts for four of the six most-viewed non-
NFL sporting events of 2009, with Games 4 and 6 ranking second and
third, respectively.
The 2009 World Series stands as the 5th-lowest rated and 7th least-
viewed since at least '68. The past five World Series rank as the five
lowest rated in history.
From 1973-1999, no World Series averaged fewer than 20 million viewers
(viewership data for series prior to '73 was unavailable). From
2000-2009, 7 of the 10 World Series have averaged fewer than 20
million -- the lone exceptions coming in '01, '03 and '04.
Additionally, the series is the lowest rated and second-least viewed
World Series since at least '76 to involve the New York Yankees. Only
the 2000 Yankees/Mets series averaged fewer viewers (18.1 million).
Ratings/viewership for every World Series since 1995
Year
# of gms
Series
Net
Rating
Viewers
2009
6
Yankees 4, Phillies 2
FOX
11.7/19
19.4 mil
2008
5
Phillies 4, Rays 1
FOX
8.4/14
13.6 mil
2007
4
Red Sox 4, Rockies 0
FOX
10.6/18
17.1 mil
2006
6
Cardinals 4, Tigers 1
FOX
10.1/17
15.8 mil
2005
4
White Sox 4, Astros 0
FOX
11.1/19
17.2 mil
2004
4
Red Sox 4, Cardinals 0
FOX
15.8/26
25.4 mil
2003
6
Marlins 4, Yankees 2
FOX
12.8/22
20.1 mil
2002
7
Angels 4, Giants 2
FOX
11.9/20
19.3 mil
2001
7
D'Backs 4, Yankees 3
FOX
15.7/26
24.5 mil
2000
5
Yankees 4, Mets 1
FOX
12.4/21
18.1 mil
1999
4
Yankees 4, Braves 0
NBC
16.0/26
23.7 mil
1998
4
Yankees 4, Padres 0
FOX
14.1/24
20.3 mil
1997
7
Marlins 4, Indians 3
NBC
16.7/29
24.8 mil
1996
6
Yankees 4, Braves 2
FOX
17.4/29
25.2 mil
1995
6
Braves 4, Indians 2
NBC, ABC
19.5/33
29.0 mil
Game-by-game ratings/viewership for the 2009 World Series
Date
Game
Net
Rating
Viewers
A18-49
Wed., 10/28/09
Phillies/Yankees G1
FOX
11.9/19
19.5 mil
6.3/17
Thu., 10/29/09
Phillies/Yankees G2
FOX
11.7/19
18.9 mil
5.8/16
Sat., 10/31/09
Yankees/Phillies G3
FOX
9.1/18
15.4 mil
4.7/--
Sun., 11/1/09
Yankees/Phillies G4
FOX
13.5/22
22.8 mil
7.8/20
Mon., 11/2/09
Yankees/Phillies G5
FOX
10.6/16
17.1 mil
5.3/14
Wed., 11/4/09
Phillies/Yankees G6
FOX
13.4/22
22.3 mil
7.4/20
Average
11.7/19
19.4 mil
6.2/--
Source: TV By the Numbers |
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