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| TMC... |
 Posted: Wed Nov 04, 2009 3:43 pm |
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http://www.fangsbites.com/2009/11/fox-is-loving-2009-world-series.html
It most certainly is. Getting a 6 game series and two of the biggest
markets in the country has proved to be a boon for Fox Sports. While
last night's ratings were not as high as Sunday's, Fox still won the
network primetime ratings and as this press release states, beat
Monday Night Football on ESPN overall.
WORLD SERIES DELIVERS ANOTHER HOME RUN FOR FOX
2009 Game 5 Ranks as Highest-Rated and Most-Watched Game 5 Since 2003
Phillies Force World Series Game Six for First Time Since 2003
2009 WORLD SERIES GAME 5 HIGHLIGHTS
The Phillies’ 8-6 victory over the Yankees in Game 5 last night sends
the World Series to a sixth game for the first time since 2003. The
five-year gap between World Series lasting at least six games is the
longest in baseball history.
Game 5 of the 105th WORLD SERIES earned a 10.6/16 average household
rating/share, with an average audience of 17.1 million viewers on FOX,
ranking as the highest-rated and most-watched Game 5 since 2003
(13.2/21, 19.9 mill.), including decisive Game 5s in 2008 and 2006.
Last night’s Yankees-Phillies game rated +10% higher than the two-
night average of last year’s Rays-Phillies Game 5 (9.6/14), and +8%
higher in average audience (15.8 mill.). Last year’s game was started
on a Monday night, suspended due to inclement weather after six-
innings, and completed the following Wednesday.
Last night’s game averaged a 10.6/16 with 17.2 million viewers in
prime time, giving FOX another easy household ratings win over the
competition. FOX’s 10.6/16 was +14% better than ABC’s second-place
9.3/14. CBS was next at a 7.2/11 with NBC a distant fourth at a 3.5/5,
failing to generate even a third of FOX’s delivery. ESPN’s Monday
Night Football rounded out the toughest night of competition that this
World Series has or will face. ESPN’s Falcons-Saints game earned a
7.7/13 nationally (12.4 million), which is +5% better than the 7.3/11
they posted last year for Colts-Titans opposite Game 5 a year ago.
FOX continues to enjoy its best fourth quarter performance in history.
Last night’s 5.2 rating in prime time among Adults 18-49 allowed FOX
to increase its season-to-date average to 3.8 among Adults 18-49,
expanding FOX’s lead over second-place CBS (3.2) to +19%, FOX’s
biggest season-to-date lead ever in fourth quarter and the biggest for
any network in six years.
The Phillies’ 6-1 lead in the third inning dampened ratings growth
throughout prime time to about half of what it has been for the
Series’ more competitive games. Last night’s game posted 9.6/15 at
8:00 PM ET and grew to 11.1/18 at 10:30 PM ET, a +16% gain during the
prime-time window. To compare, Games 1 and 2 last week grew by an
average of +31% from 8:00 to 10:30. Clearly the early offensive
outburst had a negative impact on interest. The rating for last
night’s game peaked after 11:00 PM ET at 11.6/20 (18.6 million) as the
Yankees mounted a late rally and brought the tying run to the plate
with two outs in the ninth only to fall short.
- PHILADELPHIA topped all markets, as they have for every game of this
Series, with a 41.0/56. NEW YORK notched a 28.7/42.
2009 WORLD SERIES-TO-DATE
The first five games of the 2009 Fall Classic have averaged a 11.4/19
household rating/share, 18.7 million viewers and a 6.0 among Adults
18-49. In households, this year’s Series is up +36% in rating over
last year (8.4/14) and +38% in audience (13.6 million), and is the
highest-rated and most-watched World Series since the Red Sox snapped
their 86-year championship drought in 2004 (15.8/26, 25.4 million). If
we compare the first five games of the World Series to top-rated
season-to-date primetime shows, the World Series would rank No. 2 in
households. Excluding the competing markets and Hartford, which is in
close proximity to NYC, the top-rated neutral markets to date are:
West Palm Beach (14.0/21), Las Vegas (14.0/22), Tampa (13.5/22) and
Buffalo (13.4/21). The neutral markets posting the biggest percentage
increase year-to-year are: Raleigh (12.3 vs. 5.8, +112%), Buffalo
(13.4 vs. 6.9, +94%) and Pittsburgh (8.5 vs. 5.2, +63%).
Major League Baseball has its own press release on last night's Game 5
ratings.
WORLD SERIES ON FOX CONTINUES PRIME TIME DOMINANCE
In the most competitive time of the television year, baseball is
driving FOX to continue its dominance in prime time, with 17.1 million
viewers tuning in last night for the Phillies’ 8-6 win over the
Yankees to avoid elimination in Game Five of the 2009 World Series on
FOX, a +8% increase over last year’s World Series clinching Game Five,
and the most-watched World Series Game Five since 2003.
Through five games, the 2009 World Series has averaged 18.7 million
viewers, a +38% increase over last year’s complete five game series
and the highest average since 2004.
Last night ranks as the best Monday in primetime for FOX since the
2008 BCS Championship Game (1/7/08, LSU vs. Ohio St.).
Coming up, ESPN's statement on Monday Night Football's ratings. |
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