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| TMC... |
 Posted: Wed Oct 28, 2009 2:17 pm |
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http://sportsjournalism.org/sports-media-news/fox-hoping-early-world-series-start-times-will-help-draw-younger-audience/
North County Times | Oct. 28, 2009 3:30 p.m.
The World Series is scheduled to begin Wednesday, but what’s notable
isn’t the day, but the time. Fox this season will start World Series
games at 7:57 EDT in an effort to draw a younger audience. The average
World Series start time last season was 8:28 EDT. "Thirty minutes is a
step in the right direction," John Maffei writes, "but only for
some. . . . The problem networks face is that to accommodate viewers
in the East, games on the West Coast start before most people clock
out of work. So you lose a good portion of the country at the start of
games." Says Fox Sports President Ed Goren, ". . . The fact is that
over the last few years, games have been ending a bit later than we’d
like. This new schedule should help fans of all ages see week-night
games from start to finish. There is certainly a belief that for a
younger audience, particularly on the East Coast, this is a real
plus." || An Associated Press story on the same topic. Here.
http://www.google.com/hostednews/ap/article/ALeqM5iLWvYcsE4YQciRjsrkXxvpFTqKGAD9BJVN284 |
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