Why is it that on DVD cases for movies that the credits naming the actors and
directors and such, which are usually on the backside of the case, are
***always*** in all capital letters, using a very narrow sans serif font, and
which are very hard to read? It is almost as though they don't want this part
of the information read!

Why is it that on DVD cases for movies that the credits naming the actors and
directors and such, which are usually on the backside of the case, are
***always*** in all capital letters, using a very narrow sans serif font, and
which are very hard to read? It is almost as though they don't want this part
of the information read!

TaliesinSoft wrote:
Why is it that on DVD cases for movies that the credits naming the
actors and directors and such, which are usually on the backside of
the case, are ***always*** in all capital letters, using a very narrow
sans serif font, and which are very hard to read? It is almost as
though they don't want this part of the information read!

Some years back I read that actors and directors etc. have terms in
their contracts specifying what size font must be used for their name in
movie posters, ads, etc. However, usually their agents aren't savvy
enough to specific font *weight* and the designers use a font of the
specified height but a thin weight so that they can fit all the info
into the poster/ad. They don't care about the readability of the names
- what they want you to read is the title and the reviews.

And the new credit card regulations in the US specify boldface all caps
for the important new information consumers need to read and understand.

There's a lot of educating that needs to be done here, folks.

Then the same state owned comapany printed bank notes too and smartass
as I am I told them that if they letterspaced caps correctly notes would be
virtually impossible to forge.

There's a lot of educating that needs to be done here, folks.

There is indeed.

Another question:

If there are three main actors in a movie and all three are on the
poster, why do their photos never correspond to the names above?

ani

Because typography/writing and photography/posing are two different
crafts and they work independently. WHAT? Talk to each other??? NEVER!

Character wrote:

Because typography/writing and photography/posing are two different
crafts and they work independently. WHAT? Talk to each other??? NEVER!


But it's a bit strange if there is a photo of George Clooney and above
is written Catherine Zeta-Jones. ;-)

Viele Grüße von Dani

But it's a bit strange if there is a photo of George Clooney and above
is written Catherine Zeta-Jones.