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Randy
Posted: Fri May 20, 2005 5:02 pm
 
Hi all!

Can anyone name the font that Boeing uses for their logo?

http://www.boeing.com

Any help would be much appreciated!

Randy
 
Dick Margulis
Posted: Fri May 20, 2005 5:02 pm
 
Randy wrote:

Quote:
Hi all!

Can anyone name the font that Boeing uses for their logo?

http://www.boeing.com

Any help would be much appreciated!

Randy


Randy and everyone else with two brain cells to rub together who is
considering posting a request for a font used in a logo:

I'm not picking on Randy. This is a request that hundreds of people have
posted and hundreds of others are likely to post. I'm just trying to
explain something to people who have not thought about fonts or logos
very much.

When a large corporation pays a design consulting firm millions of
dollars to develop a corporate identity program for them, a project that
almost invariably includes freshening up their existing logo or
designing a new one, they are not paying to have some Web jockey
download a commercial font and type the company's name. Yes, your
neighborhood dry cleaner's logo may be built around a commercial font.
But a Fortune 1000 company's logo is not. The lettering is either
designed from scratch or it is a sufficiently significant modification
of an existing font that there can be no question of copyright
infringement (toward the font manufacturer) or trademark infringement
(by someone else claiming the design is not protectable).

A font contains a complete alphabet (at minimum). The lettering in a
custom-designed logo consists of the letters you see in that logo.
Period. There is no reason to suppose that a complete font was created
to match. I'm sure there are instances where a company wanted to be able
to use the same lettering style for ad headlines and signage and
therefore had someone extend the character set from just the logo to a
full font; but this would clearly be proprietary. And I know there are
font designers, amateur or professional, who have taken popular logos
and created their own fonts based on them. However, the fact remains
that a logo is a logo; it isn't a bunch of letters typed in a font.

I don't dream that this post will dissuade people from requesting "logo
fonts" in the future. It was just something I wanted to rant about--again.
 
Dick Margulis
Posted: Fri May 20, 2005 7:03 pm
 
Wasdin, Jake E. wrote:

Quote:


Of course Time Magazine uses Times New Roman.

Really? Do you have some evidence of that?
 
Lars Trebing
Posted: Sat May 21, 2005 1:03 am
 
Wasdin, Jake E. wrote:

Quote:
Of course Time Magazine uses Times New Roman.

Of course it does not, and I guess it never has.

--
Lars Trebing | http://www.ltrebing.de/ | mailto:ltrebing@ltrebing.de
 
Hallvard Tangeraas
Posted: Thu May 26, 2005 9:03 pm
 
Randy wrote:

Quote:
Can anyone name the font that Boeing uses for their logo?

I don't know the *name* of the font they use, but if you're
trying to find a Boeing like font you can download it (and other
airline related fonts) here: http://exe.vis.ne.jp/fs_font.html
Hope this helps.


--
Hallvard
 
 
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